From Hua Hsu’s 2018 article in The New Yorker:

Blogging, in those days, at its best, seemed like a distinct genre of writing and thinking. [Mark] Fisher’s posts were adventurous and idiosyncratic, chasing allusions across his bookshelf, record collection, and multiple screens — a riff on Ronald Reagan, for instance, might be routed through Jonathan Swift, the Dadaists, and Fredric Jameson. K-Punk gave Fisher space to revisit past enthusiasms: the hyperactive dance singles, experimental filmmakers, and pulp novels that had rewired his outlook when he was growing up in Margaret Thatcher’s nineteen-eighties. He revisited some of these influences — the author J. G. Ballard, the philosopher Slavoj Žižek — frequently enough that, if you were a regular reader of the blog, they became a part of your world view, too.

(Source)

It is also hard to imagine a future in which we can unironically revert to this kind of language, one that “chases illusions” without fear.

Or maybe not. Literary wiki-walks abound in 2666, for instance. On further thought, 2666 is about as far away from a blog as one can get, and the whole literary exploration is heavily ironized through the endless search for Archimboldi.