From Hua Hsu’s 2018 article in The New Yorker:

Blogging, in those days, at its best, seemed like a distinct genre of writing and thinking. [Mark] Fisher’s posts were adventurous and idiosyncratic, chasing allusions across his bookshelf, record collection, and multiple screens—a riff on Ronald Reagan, for instance, might be routed through Jonathan Swift, the Dadaists, and Fredric Jameson. K-Punk gave Fisher space to revisit past enthusiasms: the hyperactive dance singles, experimental filmmakers, and pulp novels that had rewired his outlook when he was growing up in Margaret Thatcher’s nineteen-eighties. He revisited some of these influences—the author J. G. Ballard, the philosopher Slavoj Žižek—frequently enough that, if you were a regular reader of the blog, they became a part of your world view, too.

(Source)

It is also hard to imagine a future in which we can unironically revert to this kind of language, one that “chas[es] illusions” wthout fear.

Or maybe not. Literary wiki-walks abound in 2666, for instance. On further thought, 2666 is about as far away from a blog as one can get, and the whole literary exploration is heavily ironized through the endless search for Archimboldi.